Saturday, September 24, 2011

Tagged bulks up for a bout with Facebook, acquires WeGame

The imminent battle between Facebook and Google+ over social games domination has a potential, scrappy third contender. People often forget about Tagged, the San Francisco-based social network with a considerable 100 million plus users. Video games, our favorite thing to talk about, might change all that, as the company announced that it has purchased WeGame.

WeGame is a cross between a social network for gamers in vein of services like Raptr and an online store with digital copies of games. Of course, terms of the deal weren't disclosed, and it's unclear exactly how the social network will make use of its new gaming network-meets-game store.

This news is especially striking considering the fact that Tagged already offers social games to its users. In fact, the company hired former Pogo VP Andrew Pederson to oversee its social gaming efforts. Perhaps that venture hasn't produced results, or Tagged simply looks to further bolster its social gaming efforts. Unfortunately, we currently haven't a clue.

According to TechCrunch, Tagged will reveal the details of how WeGame's technology will be incorporated "in the coming months." The company in question is run by a mere four employees, so we imagine there is a good amount of automation going on there, something Tagged could be looking to take advantage of.

It's also worth noting that WeGame is heavily skewed toward the hardcore crowd, offering a number of games for sale that only fans of franchises like World of WarCraft might recognize. That said--and this is pure speculation--Tagged could be looking in a completely different direction than Facebook is and Google+ appears to be: the proverbial Call of Duty player. Hey, if the social network has found strong enough of a niche to thrive in the shadow of Facebook, perhaps it has found another.

Are you either a Tagged or WeGame user? What do you think of Tagged picking up another games service when it already offers games? Sound off in the comments. 1 Comment

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