An unspecified number of Playfirst employees were served the worst dish last week: unemployment. The San Francisco-based social and casual game maker, known best for its Diner Dash franchise, laid off a number of staffers due to "restructuring", according to Gamasutra. The website reports that the developer held more than 100 employees as of late last year, just as the studio opted to focus more on social and mobile games.
Unfortunately, that initiative hasn't fared so well for Playfirst, as the developer was forced to close all of its Facebook games, including Diner Dash and Chocolatier, due to poor performance in the face of big league players like Zynga and EA. In fact, Gamasutra reports that a number of ex-Zynga and Playdom employees that joined Playfirst have since left the company. Nevertheless, the developer looks to press on.
"Our future plans are to continue to focus on the mobile casual gaming space," Playfirst VP of marketing Katie Kihorany told Gamasutra. "Part of this focus means continually making sure that the organization is structured to allow us to focus on creating those great games. Unfortunately, sometimes that means restructuring, so that we can better achieve this goal."
The company would not disclose to Gamasutra exactly how many employees were let go last week. And if Playfirst's iconic Diner Dash franchise--which boasts over 550 million downloads--can't succeed on Facebook, what can? It's terribly unfortunate news like this that affirms the even more unfortunate notion that the fat cats of Facebook gaming will only get fatter.
[Via IndustryGamers]
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